Better-For-You Foods · USA & Mexico
Redefining what healthy tastes like
We develop, manufacture, and distribute innovative high protein, high fiber and low-carb foods — built on premium ingredients, real taste, and a mission to make better choices accessible to everyone.
Our Story
We don't follow food trends.
We create them.
HTB Foods is a vertically integrated Better-For-You food company headquartered in the United States with manufacturing and distribution operations across the U.S. and Mexico. We own proprietary R&D custom innovative recipes, through our own production facilities, to multi-channel market delivery.
We started with a question: why does eating well have to mean eating boring? That question became a company. That company became a mission — to prove that real flavor and real nutrition can live in the same bite.
What We Do
Three pillars. One mission.
We own every stage of the journey — from the lab where our recipes are born, to the production lines where they come to life, to the channels that bring them to your table.
Research & Development
Proprietary formulations developed in-house. We own our intellectual property — from recipes to processes — giving us a defensible edge in the BFY category.
Manufacturing
Vertically integrated production with capacity to scale. Our operations bridge the U.S. and Mexico, combining quality standards with cost efficiency and export capability.
Distribution
Multi-channel market access across North America. We manage logistics, compliance, and partner relationships to deliver our products where consumers need them most.
Contact
Let's build something together.
Whether you're a potential partner, investor, or distributor — we'd love to hear from you.
info@htbfoods.com