Better-For-You Foods · USA & Mexico

Redefining what healthy tastes like

We develop, manufacture, and distribute innovative high protein, high fiber and low-carb foods — built on premium ingredients, real taste, and a commitment to make better choices accessible to everyone.

2
Countries
U.S. & Mexico
BFY
Category Focus
Better-For-You Foods
Multi
Channel Distribution
Retail · Online · Foodservice
HP·HF·LC
Product Profile
High Protein · High Fiber · Low-carb

Our Story

We don't follow food trends. We create them.

HTB Foods is a Better-For-You food company headquartered in the United States with operations across the U.S. and Mexico. From R&D to multi-channel market delivery, we control every stage of the journey to bring innovative, high-quality foods to consumers.

We started with a question: why does eating well have to mean eating boring? That question became a company. That company became a commitment — to prove that real flavor and real nutrition can live in the same bite.

Real flavor and real nutrition — in every bite.

What We Do

Three pillars. One commitment.

We own every stage of the journey — from the lab where our recipes are born, to the production lines where they come to life, to the channels that bring them to your table.

Research & Development

Proprietary formulations developed in-house. We own our intellectual property — from recipes to processes — giving us a defensible edge in the BFY category.

Manufacturing

Production capacity designed to scale. Our operations bridge the U.S. and Mexico, combining quality standards with cost efficiency and export capability.

Distribution

Multi-channel market access across North America. We manage logistics, compliance, and partner relationships to deliver our products where consumers need them most.

Contact

Let's build something together.

Whether you're a potential partner, investor, or distributor — we'd love to hear from you.

info@htbfoods.com
Headquarters United States
Operations Mexico
Get in Touch