HTB Foods is a modern better-for-you food company. We create crave-worthy food and the brands behind it — proof that eating well never has to mean eating less.
Why we exist
Eating better should feel like a treat — never a sacrifice.
What we do
We create better-for-you food and the brands that make people fall for it — then help take them to the world.
We craft better-for-you recipes and products from scratch — real ingredients, real flavor, real innovation.
We build brands people crave and remember. Bold, modern, emotional — the kind that start trends.
We partner to bring them to market across North America — from first taste to loyal fan.
We don't follow food trends. We start them — the healthy way.
The good stuff, sourced with intent. We don't cut corners you'd taste later.
Built on high standards of food-safety discipline.
High-protein, high-fiber, lower-carb — nutrition that actually delivers, and still tastes like a treat.
The company
Based in Orlando, Florida, we're a small, sharp team building across North America. We move fast, sweat the details, and would rather earn your trust once — properly — than chase attention we can't stand behind.
Contact
Partners, retailers, distributors, and anyone who takes food as seriously as we do — we'd love to hear from you.